“A genius idea” is how motoring expert and TV presenter Mike Brewer has described Smartdriverclub, the connected car service which launched last summer by entrepreneur Penny Searles from her offices in Southampton. Mike has become a brand ambassador for Smartdriverclub which is now being rolled out across used car dealer networks across the UK and direct to motorists.

Mike says: “What I love about this service is that it gives used car drivers the connectivity that enables all the clever services that are becoming standard in new cars. You need pretty deep pockets to buy a new car these days – it’s not just the purchase price but insurance and Vehicle Excise Duty has gone up too. Smartdriverclub gives the thousands of drivers of used cars a bit more control over their motoring costs and all important peace of mind when they or their family are travelling. It’s such a clever idea and frankly more motorists need to get the tech.”

Smartdriverclub works through a simple plug in device under the dashboard that connects the car to Smartdriverclub and gets it talking to identify emerging technical faults, show if the driver’s been in accident so that emergency services can be contacted, track the car if it’s been stolen, find the car if it’s broken down. This is along with a whole range of other peace of mind and cost saving services including competitive insurance for safe drivers. All the services can be viewed and managed on a smartphone app or online via a secure online portal.

Penny Searles, CEO of Smartdriverclub adds: “The endorsement of a respected motoring expert like Mike vindicates everything we have set out to achieve with Smartdriverclub. With Mike spreading the message and increasing awareness to a wider audience of motorists, our business is set to go from strength to strength.”

Smartdriverclub comprises the following services in one package:

My Mechanic – This will alert a motorist if a car problem crops up, suggest what they can do about it and find a local dealer they can talk to. This includes TAX and MOT reminders

Crash Assistance – If the customer is in a collision and Smartdriverclub can’t reach the customer on their mobile phone, they will contact the emergency services and direct them to the location.

Stolen Car – An in-car tracker activated by the customer means that if it’s stolen, the Police should know exactly where to look.

Breakdown Help – Smartdriverclub will inform roadside assistance so they know where the customer is and have useful information about their car.

My Driving – Motorists can save money on fuel costs by seeing how efficiently their car performs on each journey with a smart driving history that helps them manage fuel use.

My Deals – Customers can save money on everything from servicing to new tyres. Just tap through the app for the latest deal from their dealership.

Value My Car – Smartdriverclub provides a valuation of the customer’s car that’s actually based on their car so that they can use this instant price for better deals and finance.

Where Did I Park? – A handy little map is provided to those that have forgotten where they parked

Business Miles – Business drivers can accurately record their business vs personal miles and download the information directly into their expense forms, confident that it is validated information for mileage claims

Club Insurance – Preferential rates for good drivers based on their driving behaviour, to ensure customers are not paying for the poor behaviour of others. Customers sign up by calling 0333 772 0489.

Check out SmartDriverClub here